B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- marketers fearing algorithm update impact for marketers (2025)
68% of marketers fear that Google algorithm updates will impact their rankings.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier C
https://www.adwenplus.com/why-people-fear-promoting-websites-on-google-myths-vs-reality/ ↗
Source Article
Why People Are Afraid to Promote Websites on Google
Promoting a website on Google is a vital part of growing an online presence, but many business owners and marketers are hesitant to dive in. They fear the risk of getting penalized with each Google algorithm update. But are these fears justified?
Let’s take a look at the reasons behind this concern …
Original Research
Search Engine Journal
· Original study ↗
Methodology
Cited by article as from Search Engine Journal; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 68% marketers fearing algorithm update impact. Source: Search Engine Journal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-fear-algorithm-updates-68pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-fear-algorithm-updates-68pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- marketers fearing algorithm update impact for marketers<br><small>Source: Search Engine Journal (2025) · <a href="https://lighthousedata.io/data/marketers-fear-algorithm-updates-68pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.