B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- percentage of marketers failing to brief effectively for marketers (2025)
Roughly 90% of marketers fail to brief freelancers and agencies effectively according to the BetterBriefs Project.
- The source text notes the figure is 'roughly 90%'
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BetterBriefs Project
Primary
Tier C
https://www.writewiser.co.uk/post/what-to-do-when-a-client-gives-you-a-bad-brief ↗
Source Article
What to do when a client gives you a bad brief
What to do when a client gives you a bad brief
Updated: May 12
One of the things I always look forward to as a writer when I get a new client is getting a brief from them. A brief is a written document that outlines the essential details, goals, and requirements of a project. When done well, it serv…
Original Research
BetterBriefs Project
· Original study ↗
Methodology
Cited from the BetterBriefs Project
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 90% percentage of marketers failing to brief effectively. Source: BetterBriefs Project (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-fail-to-brief-effectively
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<blockquote cite="https://lighthousedata.io/data/marketers-fail-to-brief-effectively" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- percentage of marketers failing to brief effectively for marketers<br><small>Source: BetterBriefs Project (2025) · <a href="https://lighthousedata.io/data/marketers-fail-to-brief-effectively" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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