B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- marketers saying advertising energy consumption becoming more important for marketers in communication, PR, media, and marketing sectors (2023)
58% of surveyed marketers in communication, PR, media, and marketing sectors believe the consumption of energy and resources by advertising is becoming increasingly important in 2023.
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Lighthouse Research Team
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Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
501
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMEXCO / Civey
Primary
Tier A
https://dmexco.com/stories/page/24/ ↗
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Original Research
DMEXCO / Civey
· Original study ↗
Methodology
Representative online survey conducted by Civey on behalf of DMEXCO in December 2022, involving 501 employees in communication, PR, media, and marketing sectors
Methodology documented
Segmentation
Industrymarketing
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Plain Text
marketers in communication, PR, media, and marketing sectors: 58% marketers saying advertising energy consumption becoming more important. Source: DMEXCO / Civey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-energy-consumption-importance-2023
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<blockquote cite="https://lighthousedata.io/data/marketers-energy-consumption-importance-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- marketers saying advertising energy consumption becoming more important for marketers in communication, PR, media, and marketing sectors<br><small>Source: DMEXCO / Civey (2023) · <a href="https://lighthousedata.io/data/marketers-energy-consumption-importance-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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