B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- marketers reporting measurable sales increase for marketers using CTV advertising (2026)
65% of marketers report measurable sales increases when adding CTV to their paid media mix.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fullforceads.com
Primary
Tier C
https://fullforceads.com/𝗖𝗧𝗩-𝗩𝗜𝗘%f… ↗
Source Article
CTV Viewership Is Up 87%. Here's Why Your Ad Budget Hasn't Caught Up Yet - FullForceAds.com
Programmatic Advertising Blog >>CTV Viewership Is Up 87%. Here's Why Your Ad Budget Hasn't Caught Up Yet
Posted on March 22, 2026
Your audience moved. They left cable quietly, then all at once, and they're not coming back.
In 2026, they're watching Hulu, Peacock, Tubi, Pluto, and dozens of other str…
Original Research
fullforceads.com
· Original study ↗
Methodology
Vendor blog claim; survey source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using CTV advertising: 65% marketers reporting measurable sales increase. Source: fullforceads.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-ctv-sales-increase-65
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-ctv-sales-increase-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- marketers reporting measurable sales increase for marketers using CTV advertising<br><small>Source: fullforceads.com (2026) · <a href="https://lighthousedata.io/data/marketers-ctv-sales-increase-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.