B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- marketers and sales professionals believing content effective for marketers and sales professionals (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
504
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Showpad
Primary
Tier B
https://www.b2bmarketingforum.nl/en/10-stats-that-show-the-importance-of-sales-content/ ↗
Source Article
10 stats that show the importance of sales content
Original Research
Showpad
· Original study ↗
Methodology
Showpad survey of 504 medium- to large-sized businesses across the U.S. and Europe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers and sales professionals: 80% marketers and sales professionals believing content effective. Source: Showpad (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-content-effectiveness-showpad
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<blockquote cite="https://lighthousedata.io/data/marketers-content-effectiveness-showpad" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- marketers and sales professionals believing content effective for marketers and sales professionals<br><small>Source: Showpad (2026) · <a href="https://lighthousedata.io/data/marketers-content-effectiveness-showpad" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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