B
Evidence Grade B
Safe to Cite
Dated
54%
54% -- confidence in full funnel roi for marketers (2021)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://www.nielsen.com/insights/2023/how-marketers-can-grow-confidence-in-measuring-roi-across-the-… ↗
Source Article
How marketers can grow confidence in measuring ROI across the entire range of marketing objectives
Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Most marketers reported they were extremely or ve…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen’s fifth Annual Marketing Report, Era of Alignment
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 54% confidence in full funnel roi. Source: Nielsen (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-confidence-in-full-funnel-roi
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<blockquote cite="https://lighthousedata.io/data/marketers-confidence-in-full-funnel-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- confidence in full funnel roi for marketers<br><small>Source: Nielsen (2021) · <a href="https://lighthousedata.io/data/marketers-confidence-in-full-funnel-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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