B
Evidence Grade B
Graded
under review
Safe to Cite
Current
54%
54% -- marketers rating competitor understanding very important for marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Research Company
Primary
Tier C
https://www.angelfish-marketing.com/seo-agency-cheltenham ↗
Source Article
SEO Agency Cheltenham
Original Research
Research Company
· Original study ↗
Methodology
Quoted from unnamed 'Research Company'; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 54% marketers rating competitor understanding very important. Source: Research Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-competitor-analysis-importance
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<blockquote cite="https://lighthousedata.io/data/marketers-competitor-analysis-importance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- marketers rating competitor understanding very important for marketers<br><small>Source: Research Company (2026) · <a href="https://lighthousedata.io/data/marketers-competitor-analysis-importance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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