B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- marketers using analytics tools rate for marketers measuring influencer campaigns (2022)
54% of marketers consider analytics tools vital in measuring the success of influencer marketing campaigns according to a 2022 survey.
Lighthouse Research Team
Last verified:
·
How we verify data →
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Linchpin SEO : Engaging Local Influencers: Leveraging Community Connections
In modern marketing, a local influencer is an individual with a strong presence and influence within a specific community or geographic location. They may be known for their expertise, accomplishments, or connections and can significantly impact local trends, opinions, and buying behaviors. Unlike g…
Methodology
Unnamed 2022 survey cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers measuring influencer campaigns: 54% marketers using analytics tools rate. Source: (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-analytics-tools-influencer-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/marketers-analytics-tools-influencer-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- marketers using analytics tools rate for marketers measuring influencer campaigns<br><small>Source: (2022) · <a href="https://lighthousedata.io/data/marketers-analytics-tools-influencer-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.