B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- share of marketers using analytics tools for content marketing for marketers (2021)
88% of surveyed marketers/respondents stated that they used analytics tools to assist their content marketing efforts.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.magnolia-cms.com/blog/where-does-content-analytics-fit-in-the-content-workflow.html ↗
Source Article
- Jul 29, 2021
- --
Where Does Content Analytics Fit in the Content Workflow?
Experience Magnolia in action
Experience Magnolia's key features firsthand in an interactive product tour.
Take a tour nowMany brands find themselves almost obsessed with content creation. The sheer volume of content requi…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute research; survey details not stated in source
Methodology documented
Segmentation
Industrymarketing
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Plain Text
marketers: 88% share of marketers using analytics tools for content marketing. Source: Content Marketing Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketers-analytics-tools-content-marketing-2021
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<blockquote cite="https://lighthousedata.io/data/marketers-analytics-tools-content-marketing-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share of marketers using analytics tools for content marketing for marketers<br><small>Source: Content Marketing Institute (2021) · <a href="https://lighthousedata.io/data/marketers-analytics-tools-content-marketing-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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