B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$350,000,000
$350,000,000 -- annual fraud losses for global market research industry (2024)
The global market research industry is estimated to lose approximately $350 million to fraud in 2024.
- Estimated based on $84B projected 2024 industry revenue, 8% incentive spend, and 5% fraud rate
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$350,000,000
Unit
Currency Usd
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Tremendous
Primary
Tier A
https://www.tremendous.com/blog/market-research-fraud/ ↗
Source Article
The Hidden World of Market Research Fraud | Tremendous
Exposing the hidden world of market research fraud
By Kapil Kale and Kate Monica●6 min. read●Oct 11, 2024
In 2020, Dan Wasserman of KJT was sitting in front of a spreadsheet of survey data when he noticed something strange.
This newest batch of data defied any recognizable pattern. Responses were di…
Original Research
Tremendous
· Original study ↗
Methodology
Tremendous internal transaction analysis; estimate based on $84B projected industry revenues (Statista), 8% spent on incentives, 5% fraud rate
Methodology documented
Segmentation
Industryglobal market research
RegionGlobal
Channelcontent
Cite this stat
Plain Text
global market research industry: $350,000,000 annual fraud losses. Source: Tremendous (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/market-research-fraud-losses-2024
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<blockquote cite="https://lighthousedata.io/data/market-research-fraud-losses-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$350,000,000</strong> -- annual fraud losses for global market research industry<br><small>Source: Tremendous (2024) · <a href="https://lighthousedata.io/data/market-research-fraud-losses-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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