B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- live game viewing on television for NCAA tournament viewers (2022)
Among NCAA bracket creators who watch games live, 80% watch on television.
- Survey conducted among people who created an NCAA bracket and watch games live
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
1,000
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pollfish
Primary
Tier A
https://www.pollfish.com/blog/content-strategy/the-madness-of-march-ncaa-sports/ ↗
Source Article
March Madness Poll Survey | March Madness Survey Respondents
The Madness of March – NCAA Sports
Survey stats: We surveyed 1000 people who created a NCAA bracket in just a few hours.
What we discovered: 82% are in a bracket pool with friends or work colleagues, 58% started following the Tournament within the past 5 years.
Most surprising: 51% are betting on ou…
Original Research
Pollfish
· Original study ↗
Methodology
Pollfish mobile survey; 74% watch games live, of whom 80% on TV vs 13% online
Methodology documented
Segmentation
IndustrySports
RegionUS
RoleAll marketers
ChannelTV
Cite this stat
Plain Text
NCAA tournament viewers: 80% live game viewing on television. Source: Pollfish (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/march-madness-live-viewing-tv-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/march-madness-live-viewing-tv-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- live game viewing on television for NCAA tournament viewers<br><small>Source: Pollfish (2022) · <a href="https://lighthousedata.io/data/march-madness-live-viewing-tv-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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