B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share of manufacturing buyers researching suppliers online for manufacturing buyers (2025)
73% of manufacturing buyers research suppliers online before ever making contact.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thomas
Primary
Tier C
https://flocurve.com/blog/linkedin-lead-generation-for-manufacturing ↗
Source Article
LinkedIn Lead Generation for Manufacturing: Finding Buyers in a Traditional Industry
LinkedIn Lead Generation for Manufacturing: Finding Buyers in a Traditional Industry
How manufacturing companies use LinkedIn to connect with procurement managers, plant directors, and industrial buyers.
Manufacturing sales has always been relationship-driven. Handshakes at trade shows. Golf outings…
Original Research
Thomas
· Original study ↗
Methodology
Cited from a 2025 Thomas study; methodology not stated in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
manufacturing buyers: 73% share of manufacturing buyers researching suppliers online. Source: Thomas (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/manufacturing-buyers-research-suppliers-online-2025
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<blockquote cite="https://lighthousedata.io/data/manufacturing-buyers-research-suppliers-online-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of manufacturing buyers researching suppliers online for manufacturing buyers<br><small>Source: Thomas (2025) · <a href="https://lighthousedata.io/data/manufacturing-buyers-research-suppliers-online-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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