B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3.7%
3.7% -- sales revenue uplift for sales meetings led by salesperson with manager in supporting role (2026-04)
Sales meetings where a salesperson led and a manager took a supporting role drove 3.7% higher sales revenue for returning customers.
- Study examined teams of 2 people
- Primarily studied B2C retail/services context
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.7%
Unit
Percentage
Data Vintage
2026-04
Entity
Sample Size
5,500,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Journal of Marketing
Primary
Tier A
https://app.sciencesays.com/p/why-and-how-managers-should-join-sales-meetings?utm_source=tldrmarketi… ↗
Source Article
Why and how managers should join sales meetings
Original Research
Journal of Marketing
· Original study ↗
Methodology
Analysis of 5.5 million sales from 462 automotive services stores (2017-2018) plus 6 experiments
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026-04 (current) | 3.6% | |
| 2026-04 (current) | 3.7% | +2.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales meetings led by salesperson with manager in supporting role: 3.7% sales revenue uplift. Source: Journal of Marketing (2026-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/manager-supporting-role-revenue-returning-customers
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<blockquote cite="https://lighthousedata.io/data/manager-supporting-role-revenue-returning-customers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.7%</strong> -- sales revenue uplift for sales meetings led by salesperson with manager in supporting role<br><small>Source: Journal of Marketing (2026-04) · <a href="https://lighthousedata.io/data/manager-supporting-role-revenue-returning-customers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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