B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.9%
5.9% -- brand growth rate for MAM (2014-09)
MAM recorded a 5.9% brand growth in the baby products feeding market as of September 2014.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.9%
Unit
Percentage
Data Vintage
2014-09
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.babybrandsdirect.co.uk/brands/mam-distributor ↗
Source Article
MAM
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen retail data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MAM: 5.9% brand growth rate. Source: Nielsen (2014-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mam-brand-growth-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mam-brand-growth-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.9%</strong> -- brand growth rate for MAM<br><small>Source: Nielsen (2014-09) · <a href="https://lighthousedata.io/data/mam-brand-growth-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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