B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- ota booking usage rate for Malaysian travelers (2025)
73% of Malaysian travelers frequently booked through OTAs in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mordor Intelligence
Primary
Tier B
https://www.zealconnect.com/blogs/travel-industry-trends-2025-how-new-otas-reshaped-the-market-2026-… ↗
Source Article
Travel Industry Trends 2025: How New OTAs Reshaped the Market
Table of Contents
- The OTA Market in 2025: By the Numbers
- Key Travel Industry Trends That Drove New OTA Entry in 2025
- Five New OTA Categories That Defined 2025
- Top Travel Industry Trends That Defined OTA Strategy in 2025
- What New OTAs 2025 Mean for Hotels and Travel Tech
- Comparing New OTA…
Original Research
Mordor Intelligence
· Original study ↗
Methodology
Mordor Intelligence ASEAN analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Malaysian travelers: 73% ota booking usage rate. Source: Mordor Intelligence (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/malaysia-travelers-ota-usage
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<blockquote cite="https://lighthousedata.io/data/malaysia-travelers-ota-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- ota booking usage rate for Malaysian travelers<br><small>Source: Mordor Intelligence (2025) · <a href="https://lighthousedata.io/data/malaysia-travelers-ota-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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