B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- in store visits increase for Major retailer (anonymous IAS client) (2026)
A major retailer identified a 79% increase in in-store visits attributed to quality media.
- Anonymous client case study
- Specific measurement period and methodology not disclosed
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Integral Ad Science
Primary
Tier A
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Source Article
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Original Research
Integral Ad Science
· Original study ↗
Methodology
IAS client case study: increase in in-store visits attributed to quality media. Client anonymized; no study date or methodology disclosed; data_vintage inferred from crawl year (2026-08-25).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Major retailer (anonymous IAS client): 79% in store visits increase. Source: Integral Ad Science (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/major-retailer-in-store-visits-increase-79
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<blockquote cite="https://lighthousedata.io/data/major-retailer-in-store-visits-increase-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- in store visits increase for Major retailer (anonymous IAS client)<br><small>Source: Integral Ad Science (2026) · <a href="https://lighthousedata.io/data/major-retailer-in-store-visits-increase-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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