B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
12%
12% -- overall business volume growth for Maisons du Monde Google Ads campaigns (2025)
Maisons du Monde saw a 12% increase in overall business volume across campaigns after implementing a margin-based optimization strategy for their Google Ads campaigns.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Addingwell
Primary
Tier B
https://docs.addingwell.com/profit-margin ↗
Source Article
Running Margin-Based Acquisition Campaigns Server-Side
Running Margin-Based Acquisition Campaigns Server-Side
Why optimize for margin (and not revenue)
Today, advertising algorithms are increasingly powerful — as long as you feed them the right data. But it is above all the rise in advertising costs (steadily increasing CPC, CPM) that is pushing adverti…
Original Research
Addingwell
· Original study ↗
Methodology
Vendor case study: post-implementation impact of margin-based optimization on Google Ads campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Maisons du Monde Google Ads campaigns: 12% overall business volume growth. Source: Addingwell (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maisons-du-monde-business-volume-lift
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<blockquote cite="https://lighthousedata.io/data/maisons-du-monde-business-volume-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- overall business volume growth for Maisons du Monde Google Ads campaigns<br><small>Source: Addingwell (2025) · <a href="https://lighthousedata.io/data/maisons-du-monde-business-volume-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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