B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- brand recognition increase for Mailchimp (2018)
Mailchimp increased its brand recognition by 20% after rebranding its brand identity.
- Attributed to HubSpot Blog; baseline and timeframe for the increase are not specified in the text.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://erahaus.com/digital-marketing/digital-marketing-solution-dubai/ ↗
Source Article
Digital Marketing Solutions to Grow in Dubai: A Comprehensive Guide - Erahaus
In Dubai’s dynamic digital landscape, social media marketing is the cornerstone of success. As one of the world’s most digitally advanced cities, Dubai offers unique opportunities and challenges for businesses. Success lies in choosing the right platforms, crafting compelling content, setting measur…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed in article to a HubSpot Blog case study on Mailchimp's rebrand; publication date not stated (rebrand occurred in 2018). Baseline for the 20% increase not defined in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mailchimp: 20% brand recognition increase. Source: HubSpot (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mailchimp-brand-recognition-increase-20
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<blockquote cite="https://lighthousedata.io/data/mailchimp-brand-recognition-increase-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- brand recognition increase for Mailchimp<br><small>Source: HubSpot (2018) · <a href="https://lighthousedata.io/data/mailchimp-brand-recognition-increase-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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