B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48.2%
48.2% -- click through rate decline mobile for Mail Online (2025-05)
Mail Online experienced an average mobile device click-through rate decline of 48.2% when AI Overview appeared for a query.
- Specific to queries where AI Overview appeared
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48.2%
Unit
Percentage
Data Vintage
2025-05
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mail Online
Primary
Tier B
https://www.campaignindonesia.id/article/ai-mode-google-akan-mengubah-secara-fundamental-industri-ik… ↗
Source Article
AI Mode Google akan 'mengubah secara fundamental' industri iklan digital
AI Mode Google akan 'mengubah secara fundamental' industri iklan digital
Industri periklanan bereaksi terhadap versi terbaru setelah CTR ke website turun 79% berkat AI Overviews
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Original Research
Mail Online
· Original study ↗
Methodology
Average CTR decline when AI Overview appeared for a query, mobile devices
Methodology documented
Segmentation
IndustryMedia
RegionAPAC
Channelmulti-channel
Cite this stat
Plain Text
Mail Online: 48.2% click through rate decline mobile. Source: Mail Online (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mail-online-ctr-decline-mobile-48
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mail-online-ctr-decline-mobile-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.2%</strong> -- click through rate decline mobile for Mail Online<br><small>Source: Mail Online (2025-05) · <a href="https://lighthousedata.io/data/mail-online-ctr-decline-mobile-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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