B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- magazine participation rate for Alpro campaign editorial breakfasts (Norway women/health/food magazines) (2025)
Approximately 80% of magazines in the women, health, and food segment participated in the three editorial breakfasts hosted for Alpro.
- Stated as 'Om lag 80 prosent' (approximately 80 percent)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kampanje/Byråguiden
Primary
Tier B
https://byraguiden.kampanje.com/byraguiden/alpro-en-god-start-pa-dagen/197686 ↗
Source Article
Alpro: En god start på dagen
Annonsørfinansiert innhold
Alpro: En god start på dagen
Til tross for en tradisjonell produktlansering så vi oss nødt til å ta i bruk utradisjonelle grep til for å sikre oppmerksomhet rundt Alpro og plantebasert kosthold – en kategori som stadig blir en større del av nordmenns kosthold, men som ofte…
Original Research
Kampanje/Byråguiden
· Original study ↗
Methodology
Advertiser-funded PR campaign results report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Alpro campaign editorial breakfasts (Norway women/health/food magazines): 80% magazine participation rate. Source: Kampanje/Byråguiden (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/magazine-participation-alpro-breakfasts
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<blockquote cite="https://lighthousedata.io/data/magazine-participation-alpro-breakfasts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- magazine participation rate for Alpro campaign editorial breakfasts (Norway women/health/food magazines)<br><small>Source: Kampanje/Byråguiden (2025) · <a href="https://lighthousedata.io/data/magazine-participation-alpro-breakfasts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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