B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- willingness to pay price premium for US consumers (2023)
A majority of US consumers claimed they would pay up to a 10% premium for products made in America according to a 2023 Morning Consult report.
- The source specifies 'up to 10% more' among a majority of US consumers
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Morning Consult
Primary
Tier B
https://www.innacos.com/blog/cosmetics-laboratories-america ↗
Source Article
Why Work With The Cosmetics Laboratories Of America? — Innacos Labs
Why Work With The Cosmetics Laboratories Of America?
Is partnering with the cosmetics laboratories of America really necessary when there are more affordable options abroad?
Do you even need to hire a lab when formulating at home is so much cheaper?
Choosing how and where to manufacture your cosmeti…
Original Research
Morning Consult
· Original study ↗
Methodology
Morning Consult 2023 report; majority of US consumers claimed willingness to pay premium
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 10% willingness to pay price premium. Source: Morning Consult (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/made-in-usa-price-premium-2023
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<blockquote cite="https://lighthousedata.io/data/made-in-usa-price-premium-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- willingness to pay price premium for US consumers<br><small>Source: Morning Consult (2023) · <a href="https://lighthousedata.io/data/made-in-usa-price-premium-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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