B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- share of luxury brand posts featuring celebrities for top 100 luxury brand posts (H1 2025)
66% of the top 100 luxury brand posts reviewed featured one or more stars/celebrities.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
H1 2025
Entity
Sample Size
100
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vogue Business
Primary
Tier B
https://tgmresearch.com/beauty-luxury-consumer-research-guide.html ↗
Source Article
Premium Beauty and Luxury Consumer Research: A Complete Guide
TGM RESEARCH BLOG
Luxury Consumers Are Not Always Who They Say They Are: A Research Guide For Beauty And Fashion Brands
July 01, 2026
(Updated July 13, 2026)
Beauty and Luxury Consumer Research
Luxury beauty and luxury goods brands face a strange problem: consumers say one thing, then buy for anothe…
Original Research
Vogue Business
· Original study ↗
Methodology
Vogue Business H1 2025 Index review of top 100 luxury brand posts, cited by TGM Research
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
Channelsocial
Cite this stat
Plain Text
top 100 luxury brand posts: 66% share of luxury brand posts featuring celebrities. Source: Vogue Business (H1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/luxury-posts-celebrity-66pct-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/luxury-posts-celebrity-66pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of luxury brand posts featuring celebrities for top 100 luxury brand posts<br><small>Source: Vogue Business (H1 2025) · <a href="https://lighthousedata.io/data/luxury-posts-celebrity-66pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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