B
Evidence Grade B
Graded
under review
Safe to Cite
Current
45%
45% -- footfall increase for Lush New Zealand (2026)
Lush experienced a 45% increase in footfall in its store over the campaign weekend.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Slingstone
Primary
Tier B
https://slingstone.com/work/lush-gets-kiwis-to-go-naked/ ↗
Source Article
Getting Kiwis to go naked with LUSH
To help drive awareness of Lush’s Naked range and also highlight its core brand principle of leaving the world “lusher than we found it”, we launched a campaign encouraging Kiwis to go Naked.
Across two days, we invited Kiwis to bring their empty cosmetics packaging down to a Lush store. All they ha…
Original Research
Slingstone
· Original study ↗
Methodology
Agency campaign case study; footfall measured over campaign weekend
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lush New Zealand: 45% footfall increase. Source: Slingstone (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lush-campaign-footfall-increase
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<blockquote cite="https://lighthousedata.io/data/lush-campaign-footfall-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- footfall increase for Lush New Zealand<br><small>Source: Slingstone (2026) · <a href="https://lighthousedata.io/data/lush-campaign-footfall-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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