B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$24
$24 -- average donation for The Lung Association website visitors (control group) (2008)
Website visitors not asked to donate their time gave an average donation of $24 to The Lung Association.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$24
Unit
Currency Usd
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Journal of Consumer Research researchers
Primary
Tier B
https://kevinhogan.com/tribal-law-silent-persuasion/ ↗
Source Article
17th Law of Persuasion - Tribal Secret of Silent Persuasion - Kevin Hogan
More often than not, when people say, “yes” or “no”, they do so for some “reason” that has almost nothing to do with the actual words you say to them before or after the communication exchange.
Covert Influence is the study of all influential factors that go largely unnoticed by anyone in the area. …
Original Research
Journal of Consumer Research researchers
· Original study ↗
Methodology
Control group given factual statement only
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Lung Association website visitors (control group): $24 average donation. Source: Journal of Consumer Research researchers (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lung-association-avg-donation-control-24
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lung-association-avg-donation-control-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$24</strong> -- average donation for The Lung Association website visitors (control group)<br><small>Source: Journal of Consumer Research researchers (2008) · <a href="https://lighthousedata.io/data/lung-association-avg-donation-control-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.