B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
34%
34% -- ticket sales growth rate for Indian Railway (FCB India Lucky Yatra campaign) (2025)
FCB India's 'Lucky Yatra' campaign for Indian Railway produced a 34 percent increase in ticket sales.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FCB India / Marketing Week
Primary
Tier B
https://amworldgroup.com/blog/creative-pr-agency ↗
Source Article
How a Creative PR Agency Can Transform Your Brand | AMW®
How a Creative PR Agency Can Help Your Brand
In today's business world, standing out is more important than ever. A creative PR agency can be the game changer for your brand, lifting your public relations and getting noticed. By using innovative techniques and strategic storytelling, these agencies …
Original Research
FCB India / Marketing Week
· Original study ↗
Methodology
Reported campaign result from 2025 PR Lions Grand Prix winner; cited via Richard Shotton in Marketing Week
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian Railway (FCB India Lucky Yatra campaign): 34% ticket sales growth rate. Source: FCB India / Marketing Week (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lucky-yatra-ticket-sales-increase
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<blockquote cite="https://lighthousedata.io/data/lucky-yatra-ticket-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- ticket sales growth rate for Indian Railway (FCB India Lucky Yatra campaign)<br><small>Source: FCB India / Marketing Week (2025) · <a href="https://lighthousedata.io/data/lucky-yatra-ticket-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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