B
Evidence Grade B
Graded
under review
Safe to Cite
Current
14%
14% -- loyalty program drop off rate for loyalty program audience (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BI WORLDWIDE
Primary
Tier B
https://www.biworldwide.com/en-au/our-work/blog/4-ways-to-hook-customers-into-your-loyalty-program/ ↗
Source Article
4 ways to hook customers into your loyalty program
Original Research
BI WORLDWIDE
· Original study ↗
Methodology
Company research example of acquisition drop-off in loyalty programs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
loyalty program audience: 14% loyalty program drop off rate. Source: BI WORLDWIDE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-tc-dropoff-14pct
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<blockquote cite="https://lighthousedata.io/data/loyalty-tc-dropoff-14pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- loyalty program drop off rate for loyalty program audience<br><small>Source: BI WORLDWIDE (2026) · <a href="https://lighthousedata.io/data/loyalty-tc-dropoff-14pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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