B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- consumers more likely to shop with loyalty program brands for European consumers (2025)
81% of European consumers surveyed indicate a higher likelihood of shopping with brands that offer loyalty programs.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/consumer-confidence-an-insight-into-2025/ ↗
Source Article
Consumer confidence across Europe; an insight into 2025 - Savanta
As we ease into 2025, the overall consumer confidence across European markets remains stable yet fragile.
While confidence levels have not seen significant shifts, the underlying sentiment tells a story of caution. In Germany, for instance, the latest wave reveals a marked decline in consumer confid…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Consumer Compass quarterly survey of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European consumers: 81% consumers more likely to shop with loyalty program brands. Source: Savanta (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-programs-shopping-likelihood-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loyalty-programs-shopping-likelihood-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumers more likely to shop with loyalty program brands for European consumers<br><small>Source: Savanta (2025) · <a href="https://lighthousedata.io/data/loyalty-programs-shopping-likelihood-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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