B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
79%
79% -- consumers more likely to buy from brands with loyalty programs for Consumers (2026)
79% of consumers state they are more likely to buy from a brand that offers loyalty programs.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://applaunchpartners.com/pre-orders-marketing-s-2026-profit-revolution/ ↗
Source Article
Pre
Original Research
HubSpot
· Original study ↗
Methodology
Cited in article as 'a HubSpot report'; original survey details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 79% consumers more likely to buy from brands with loyalty programs. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-programs-purchase-likelihood-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loyalty-programs-purchase-likelihood-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumers more likely to buy from brands with loyalty programs for Consumers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/loyalty-programs-purchase-likelihood-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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