B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- share of loyalty members who would stop shopping if program terminated for US loyalty program members (2024)
Nearly 40% of loyalty members indicated that they would stop shopping at a specific location if the store terminated its loyalty program.
- The source states 'nearly 40%', not exactly 40%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Upside
Primary
Tier A
https://nicolecommunications.prowly.com/292698-new-upside-report-unveils-gap-between-loyalty-members… ↗
Source Article
New Upside Report Unveils Gap Between Loyalty Membership and Consumer Shopping Behavior
WASHINGTON, D.C., February 22, 2024 – Upside, the digital marketplace dedicated to empowering individuals and businesses financially, today released the first report in a two-part series on loyalty programs and their impact on consumer behavior. Drawing insights from a comprehensive survey of nearly…
Original Research
Upside
· Original study ↗
Methodology
Upside survey of nearly 2,000 consumers; 'nearly 40%' reported as 40
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US loyalty program members: 40% share of loyalty members who would stop shopping if program terminated. Source: Upside (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyalty-members-stop-shopping-if-program-ends-2024
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<blockquote cite="https://lighthousedata.io/data/loyalty-members-stop-shopping-if-program-ends-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- share of loyalty members who would stop shopping if program terminated for US loyalty program members<br><small>Source: Upside (2024) · <a href="https://lighthousedata.io/data/loyalty-members-stop-shopping-if-program-ends-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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