B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- ease of selling to existing customers for loyal customers (2025)
Loyal customers are 65% easier to sell to than first-time customers.
- Unattributed claim with no methodology or source specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
newdgtl.com
Primary
Tier C
https://newdgtl.com/digital-marketing-saas-companies/ ↗
Source Article
Digital Marketing for SaaS | New Digital marketing agency
How to Improve Digital Marketing for SaaS Companies?
Digital Marketing for a SaaS startup might be not easy. Every SaaS company has to successfully survive through the early stage of the SaaS before it reaches critical mass, balancing low-cost recurring payment model while trying to hit the growth g…
Original Research
newdgtl.com
· Original study ↗
Methodology
Unattributed data cited in agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
loyal customers: 65% ease of selling to existing customers. Source: newdgtl.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loyal-customers-65-percent-easier-to-sell
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<blockquote cite="https://lighthousedata.io/data/loyal-customers-65-percent-easier-to-sell" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- ease of selling to existing customers for loyal customers<br><small>Source: newdgtl.com (2025) · <a href="https://lighthousedata.io/data/loyal-customers-65-percent-easier-to-sell" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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