B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- low no alcohol purchase rate for UK drinkers (2023)
17% of drinkers bought at least one low/no alcohol product in the last 4 weeks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2023
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/thirsty-for-growth/ ↗
Source Article
Thirsty for growth - Savanta
Despite continued cost-of-living pressures, Summer 2023 represents a huge opportunity for the drinks industry. Our research with UK consumers showed that just under 8 in 10 (78%) say that, with COVID firmly in the rearview mirror, it will be easier to go out and socialize this summer. Below, we have…
Original Research
Savanta
· Original study ↗
Methodology
Savanta BrandVue data, last 12 months trend
Methodology documented
Segmentation
Industrymarketing
RegionGB
Cite this stat
Plain Text
UK drinkers: 17% low no alcohol purchase rate. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/low-no-alcohol-purchase-uk-drinkers
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<blockquote cite="https://lighthousedata.io/data/low-no-alcohol-purchase-uk-drinkers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- low no alcohol purchase rate for UK drinkers<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/low-no-alcohol-purchase-uk-drinkers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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