B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
49%
49% -- share of low engagement consumers spending more for consumers with low emotional engagement (2026)
49% of consumers with low emotional engagement spend up to two times more on brands they are loyal to.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capgemini
Primary
Tier B
https://www.b-r.com/articles/the-experience-they-cant-deliver ↗
Source Article
The Experience They Can't Deliver
Original Research
Capgemini
· Original study ↗
Methodology
Cited from CapGemini report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers with low emotional engagement: 49% share of low engagement consumers spending more. Source: Capgemini (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/low-engagement-consumers-spend-more
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<blockquote cite="https://lighthousedata.io/data/low-engagement-consumers-spend-more" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of low engagement consumers spending more for consumers with low emotional engagement<br><small>Source: Capgemini (2026) · <a href="https://lighthousedata.io/data/low-engagement-consumers-spend-more" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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