B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- share of players aged 18 35 for Lotto Max (2025)
Only 18% of Lotto Max players are between the ages of 18 and 35.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards / agency case study
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=200788&n=Thrift+Drop ↗
Source Article
2025 Winner
Original Research
Strategy Awards / agency case study
· Original study ↗
Methodology
Case study demographic claim from award submission
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lotto Max: 18% share of players aged 18 35. Source: Strategy Awards / agency case study (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lotto-max-players-18-35-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lotto-max-players-18-35-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share of players aged 18 35 for Lotto Max<br><small>Source: Strategy Awards / agency case study (2025) · <a href="https://lighthousedata.io/data/lotto-max-players-18-35-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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