B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16
16 -- average lost sales opportunities per quarter for sales orgs with unreliable records (2025)
Organizations lose an average of 16 sales opportunities per quarter from unreliable records.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
16
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Validity
Primary
Tier C
https://www.datamagnet.co/post/data-governance-policy-template-b2b/ ↗
Source Article
B2B Sales Data Governance Policy Template & FAQ
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
B2B Data Governance Policy Template: Frequently Asked Questions (2026)
A data governance policy is a written set of rules for who owns your CRM data, how it gets classified, who can touch it,…
Original Research
Validity
· Original study ↗
Methodology
Validity 2025 survey, via Salesmotion
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales orgs with unreliable records: 16 average lost sales opportunities per quarter. Source: Validity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lost-opportunities-per-quarter-data-quality
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<blockquote cite="https://lighthousedata.io/data/lost-opportunities-per-quarter-data-quality" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16</strong> -- average lost sales opportunities per quarter for sales orgs with unreliable records<br><small>Source: Validity (2025) · <a href="https://lighthousedata.io/data/lost-opportunities-per-quarter-data-quality" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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