B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- share of lost deals due to competitors for science sales teams (2026)
14% of lost deals were attributed to competitors among professionals selling to scientists.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SciLeads
Primary
Tier A
https://scileads.com/news/science-sales-marketing-benchmarks-2026/ ↗
Source Article
Science Sales & Marketing Benchmarks 2026
So many of you selling and marketing to scientist buyers told us your results, strategies, and predictions for 2026 in our survey. This report presents the key results and industry-specific benchmark figures for those selling scientific instrumentation, equipment, and consumables. We also give our k…
Original Research
SciLeads
· Original study ↗
Methodology
SciLeads survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
science sales teams: 14% share of lost deals due to competitors. Source: SciLeads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lost-deals-competitors-science
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<blockquote cite="https://lighthousedata.io/data/lost-deals-competitors-science" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- share of lost deals due to competitors for science sales teams<br><small>Source: SciLeads (2026) · <a href="https://lighthousedata.io/data/lost-deals-competitors-science" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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