B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
40%
40% -- percentage of businesses citing lost context between channels as most harmful ai behavior for businesses (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Twilio
Primary
Tier A
https://www.twilio.com/en-us/blog/insights/lost-context-between-channels ↗
Source Article
The #1 AI behavior hurting your customers’ experiences
40% of businesses say that lost context between channels is the AI behavior hurting their brand the most. Here's why it breaks (and how to fix it).
Original Research
Twilio
· Original study ↗
Methodology
Twilio blog insight; survey methodology not stated in summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 40% percentage of businesses citing lost context between channels as most harmful ai behavior. Source: Twilio (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lost-context-between-channels-40-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lost-context-between-channels-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- percentage of businesses citing lost context between channels as most harmful ai behavior for businesses<br><small>Source: Twilio (2026) · <a href="https://lighthousedata.io/data/lost-context-between-channels-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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