B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26.18%
26.18% -- share who would lose trust in discounts and promotions for consumers duped into buying counterfeit cosmetics (2022)
26.18% of shoppers duped into buying fake cosmetics under a specific brand acknowledged that they would lose trust in discounts and promotions.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26.18%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SmartProtection
Primary
Tier A
https://www.smartprotection.com/articles/counterfeit-cosmetics-the-ugly-side-of-the-beauty-industry ↗
Source Article
Counterfeits and brand abuse within the cosmetics industry
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July 27, 2022
The cosmetics industry is thriving, yet it’s not all glitz and glamour as counterfeits increase. Discover the …
Original Research
SmartProtection
· Original study ↗
Methodology
SmartProtection exclusive research study
Methodology documented
Segmentation
IndustryBeauty
Company Sizesmb
RegionGlobal
Cite this stat
Plain Text
consumers duped into buying counterfeit cosmetics: 26.18% share who would lose trust in discounts and promotions. Source: SmartProtection (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lose-trust-in-discounts-after-counterfeit
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<blockquote cite="https://lighthousedata.io/data/lose-trust-in-discounts-after-counterfeit" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26.18%</strong> -- share who would lose trust in discounts and promotions for consumers duped into buying counterfeit cosmetics<br><small>Source: SmartProtection (2022) · <a href="https://lighthousedata.io/data/lose-trust-in-discounts-after-counterfeit" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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