B
Evidence Grade B
Safe to Cite
Current
25%
25% -- reach for L'Oréal Paris (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Sources (6)
Amazon Ads
Primary
Tier B
https://advertising.amazon.com/solutions/products/video-ads?ref_=a20m_us_lbr_nws_wadtnfs_p_va ↗
Source Article
Create streaming TV and video ad campaigns | Amazon Ads
Guides
Video marketing guide
This guide covers the basics of video marketing, how video can benefit your brand, and introduces the Amazon Ads solutions you can use to get started.
Put your brand in motion with Amazon video ad solutions. Drive your full-funnel business objectives by leveraging stream…
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https://www.statista.com/
2026-08-15
Original Research
Amazon Ads
· Original study ↗
Methodology
Compared to Prime Video ads campaigns
Segmentation
IndustryBeauty
Company SizeEnterprise
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
L'Oréal Paris: 25% reach. Source: Amazon Ads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/loreal-prime-video-first-impression-takeover-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/loreal-prime-video-first-impression-takeover-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- reach for L'Oréal Paris<br><small>Source: Amazon Ads (2026) · <a href="https://lighthousedata.io/data/loreal-prime-video-first-impression-takeover-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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