B
Evidence Grade B
Graded
under review
Safe to Cite
Current
52%
52% -- population coverage for LOOH - Local Out of Home (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Media Key
Primary
Tier A
https://mediakey.it/news/looh-local-out-of-home-nasce-la-prima-societa-consortile-tra-concessionarie… ↗
Source Article
“LOOH - LOCAL OUT OF HOME”, NASCE LA PRIMA SOCIETÀ CONSORTILE TRA CONCESSIONARIE DI PUBBLICITÀ ESTERNA IN ITALIA UN PROGETTO INNOVATIVO GUIDATO DA RAFFAELE MARAGNO E ENZO NACCI - Media Key
Nasce ufficialmente “LOOH – Local Out of Home”, la prima società consortile a responsabilità limitata in Italia che riunisce alcune delle principali concessionarie indipendenti specializzate in pubblicità esterna (Out of Home – OOH e DOOH). Si tratta di un’iniziativa senza precedenti nel panorama na…
Original Research
Media Key
· Original study ↗
Methodology
This percentage indicates the share of the population covered by LOOH in the 40 cities it operates.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
LOOH - Local Out of Home: 52% population coverage. Source: Media Key (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/looh-population-coverage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/looh-population-coverage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- population coverage for LOOH - Local Out of Home<br><small>Source: Media Key (2026) · <a href="https://lighthousedata.io/data/looh-population-coverage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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