B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91.8%
91.8% -- share of search queries that are long tail for Google search queries (2025)
91.8% of all search queries analyzed by Backlinko are long-tail phrases of 3+ words.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91.8%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
306,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier B
https://keywordly.ai/blog/keyword-optimization ↗
Source Article
Keyword Optimization: 7 Techniques for Better Rankings And Traffic
Unlocking SEO success comes down to more than just picking high-volume keywords; it’s about strategic optimization that attracts the right audience, delivers measurable growth, and keeps pace with Google’s evolving algorithms.
Modern keyword optimization relies on optimized keyword SEO approaches th…
Original Research
Backlinko
· Original study ↗
Methodology
Backlinko analysis of 306 million keywords
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search queries: 91.8% share of search queries that are long tail. Source: Backlinko (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/long-tail-search-queries-share-backlinko
HTML Embed
<blockquote cite="https://lighthousedata.io/data/long-tail-search-queries-share-backlinko" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91.8%</strong> -- share of search queries that are long tail for Google search queries<br><small>Source: Backlinko (2025) · <a href="https://lighthousedata.io/data/long-tail-search-queries-share-backlinko" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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