B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of searches from long tail keywords for Google Search (2025)
Long-tail keywords account for approximately 70% of all Google searches.
- Approximation ('about 70%')
- Based on unnamed studies cited in vendor marketing copy
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
optifi.ai
Primary
Tier C
https://optifi.ai/keyword-research-services/ ↗
Source Article
Keyword Research Services - Business Marketing | Get Seen Online | Optifi.AI
Every search query is a chance to connect with potential customers. Keyword research helps you identify what your audience is looking for, stay ahead of trends, and craft content that resonates with their needs. With Optifi.AI, your website won’t just rank—it will excel on search engine results page…
Original Research
optifi.ai
· Original study ↗
Methodology
Vendor page citing unnamed studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search: 70% share of searches from long tail keywords. Source: optifi.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/long-tail-keywords-share-google-searches
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<blockquote cite="https://lighthousedata.io/data/long-tail-keywords-share-google-searches" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of searches from long tail keywords for Google Search<br><small>Source: optifi.ai (2025) · <a href="https://lighthousedata.io/data/long-tail-keywords-share-google-searches" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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