B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- share citing location as top factor influencing accommodation choice for business travellers (2025)
77% of surveyed business travellers cited location as a top factor influencing accommodation choice.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,035
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BCD Travel
Primary
Tier B
https://www.theasap.org.uk/business-travellers-still-dont-prioritise-sustainability-survey ↗
Source Article
Business travellers (still) don’t prioritise sustainability – survey
Business travellers (still) don’t prioritise sustainability – survey
According to a new BCD Travel hotel survey of 1,035 business travellers across Europe, North America and Asia Pacific who had travelled for business within the past 12 months, released on 7 August, sustainability is among the least…
Original Research
BCD Travel
· Original study ↗
Methodology
BCD Travel hotel survey of business travellers across Europe, North America and Asia Pacific
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business travellers: 77% share citing location as top factor influencing accommodation choice. Source: BCD Travel (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/location-top-factor-hotel-choice-77pct
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<blockquote cite="https://lighthousedata.io/data/location-top-factor-hotel-choice-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share citing location as top factor influencing accommodation choice for business travellers<br><small>Source: BCD Travel (2025) · <a href="https://lighthousedata.io/data/location-top-factor-hotel-choice-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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