B
Evidence Grade B
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accuracy verified by the review judge
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Recent
$21,000,000,000
$21,000,000,000 -- local television advertising revenue for US local television (linear TV, TV Digital, CTV/OTT) (2025)
U.S. local television advertising revenue across linear TV, TV Digital, and CTV/OTT is projected to reach $21 billion in 2025.
- Growth comparison of 3.6 percent is calculated without political advertising
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$21,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://www.bia.com/press-releases/local-tv-advertising-poised-for-growth-in-2025-led-by-legal-and-a… ↗
Source Article
Local TV Advertising Poised for Growth in 2025, Led by Legal and Automotive Industries
Original Research
BIA Advisory Services
· Original study ↗
Methodology
BIA proprietary forecasting methodology covering 16 media and 96 business sub-verticals across 210 local TV markets; excludes political advertising for growth comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US local television (linear TV, TV Digital, CTV/OTT): $21,000,000,000 local television advertising revenue. Source: BIA Advisory Services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-tv-ad-revenue-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-tv-ad-revenue-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$21,000,000,000</strong> -- local television advertising revenue for US local television (linear TV, TV Digital, CTV/OTT)<br><small>Source: BIA Advisory Services (2025) · <a href="https://lighthousedata.io/data/local-tv-ad-revenue-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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