B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- local search to offline visit rate for local search users (2025)
One study found that 78% of local searches result in offline store visits and purchases.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thedigitalspice.com
Primary
Tier C
https://thedigitalspice.com/franchise-seo-master-guide/ ↗
Source Article
Franchise SEO Master Guide: How to Build, Grow & Futureproof
From website to local SEO, this in-depth master guide is designed to help franchisors and franchisees grow their website and in-store foot traffic.
When we talk about franchise SEO, there are usually two types of businesses—and with them, SEO goals—we can focus on:
- Franchisors looking to attract m…
Original Research
thedigitalspice.com
· Original study ↗
Methodology
Cited study, original publisher not named in text
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 75% | |
| 2025 (current) | 78% | +4.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
local search users: 78% local search to offline visit rate. Source: thedigitalspice.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-searches-offline-visits-78pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-searches-offline-visits-78pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- local search to offline visit rate for local search users<br><small>Source: thedigitalspice.com (2025) · <a href="https://lighthousedata.io/data/local-searches-offline-visits-78pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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