B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- local search to store visit rate for US consumers searching for local businesses (2009)
37% of customers who searched for a local business in 2009 visited the store in person.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TMP & comScore
Primary
Tier C
http://diy-marketing.blogspot.com/2010/11/location-based-marketing-1-basics.html ↗
Source Article
DIY Marketing
It seems to me that location-based marketing happened during the summer while I was taking time off from blogging. That’s not quite true, but it suggests how fast this phenomenon has taken hold.
When I first heard about Foursquare (from my students of course!) my first reaction was, “Why do I want a…
Original Research
TMP & comScore
· Original study ↗
Methodology
TMP & comScore study, October 2009, cited by Chief Marketer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers searching for local businesses: 37% local search to store visit rate. Source: TMP & comScore (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-search-store-visit-2009
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<blockquote cite="https://lighthousedata.io/data/local-search-store-visit-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- local search to store visit rate for US consumers searching for local businesses<br><small>Source: TMP & comScore (2009) · <a href="https://lighthousedata.io/data/local-search-store-visit-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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