B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74%
74% -- local search usage rate for Internet users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
areinfotech.com
Primary
Tier C
https://www.areinfotech.com/blog/what-is-sem-and-how-can-sem-help-you-grow-your-business ↗
Source Article
What Is SEM And How Can SEM Help You Grow Your Business?
Original Research
areinfotech.com
· Original study ↗
Methodology
Blog cites 'recent surveys' without naming the original source
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | 74% | |
| 2026 (current) | 74% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Internet users: 74% local search usage rate. Source: areinfotech.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-search-internet-users-74
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-search-internet-users-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- local search usage rate for Internet users<br><small>Source: areinfotech.com (2026) · <a href="https://lighthousedata.io/data/local-search-internet-users-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.