B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$12,700,000,000
$12,700,000,000 -- radio advertising revenue for US local radio (2022)
BIA Advisory Services forecasts US local radio advertising revenue to reach $12.7 billion in 2022.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$12,700,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BIA Advisory Services
Primary
Tier A
https://www.bia.com/press-releases/mobile-advertising-expected-surpass-direct-mail-first-time-bias-2… ↗
Source Article
Mobile Advertising Expected to Surpass Direct Mail for the First Time, in BIA’s 2022 U.S. Local Advertising Forecast; As Economy Grows and Overall Spending Reaches $161.5B
Original Research
BIA Advisory Services
· Original study ↗
Methodology
Split between OTA ($11.0B) and digital ($1.7B)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US local radio: $12,700,000,000 radio advertising revenue. Source: BIA Advisory Services (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-radio-revenue-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-radio-revenue-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12,700,000,000</strong> -- radio advertising revenue for US local radio<br><small>Source: BIA Advisory Services (2022) · <a href="https://lighthousedata.io/data/local-radio-revenue-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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