B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
42%
42% -- local search click share for Google Local Pack (2025)
According to BrightLocal's 2025 Local Consumer Survey, 42% of people who perform a local search click on a result within the Google Local Pack.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier C
https://www.arieldigitalmarketing.com/blog/dominate-google-local-pack-2026/ ↗
Source Article
Dominate the Google Local Pack 2026
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal 2025 Local Consumer Survey, as cited by Ariel Digital Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Local Pack: 42% local search click share. Source: BrightLocal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-pack-click-share-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-pack-click-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- local search click share for Google Local Pack<br><small>Source: BrightLocal (2025) · <a href="https://lighthousedata.io/data/local-pack-click-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.