B
Evidence Grade B
Graded
under review
Safe to Cite
Current
74.2%
74.2% -- preference for local business online ads for consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://poweryourmarkets.net/display-advertising/ ↗
Source Article
DISPLAY ADVERTISING
We Can Help You Implement A Display Ad Strategy That Will Produce Results.
Consumers use the internet to discover local businesses and services more so than anytime in history.
We can ensure your brand is represented continually to the targeted customers and prospects that your business needs with o…
Original Research
Google
· Original study ↗
Methodology
Google data cited by marketing agency without original study link
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 74.2% preference for local business online ads. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-online-ad-preference-google
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-online-ad-preference-google" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74.2%</strong> -- preference for local business online ads for consumers<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/local-online-ad-preference-google" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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