B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
6%
6% -- conversion likelihood lift from local news campaigns for campaigns on trusted local news platforms (2025)
Campaigns running within trusted local news platforms deliver a 6% increase in conversion likelihood.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2025
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Reach plc and PA Consulting
Primary
Tier B
https://www.reachsolutions.co.uk/resources/blog/large-business/the-power-of-emotive-brand-perception… ↗
Source Article
Reach Solutions
Original Research
Reach plc and PA Consulting
· Original study ↗
Methodology
From Reach plc and PA Consulting study 'Local Advantage: Where Trust Lives'
Methodology documented
Segmentation
IndustryHealthcare
Company SizeEnterprise
RegionGB
Channelmulti-channel
Cite this stat
Plain Text
campaigns on trusted local news platforms: 6% conversion likelihood lift from local news campaigns. Source: Reach plc and PA Consulting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/local-news-campaign-conversion-lift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/local-news-campaign-conversion-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- conversion likelihood lift from local news campaigns for campaigns on trusted local news platforms<br><small>Source: Reach plc and PA Consulting (2025) · <a href="https://lighthousedata.io/data/local-news-campaign-conversion-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.